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Priscilla Soedarpo
Priscilla Soedarpo
Shoe Fashion | What WNBA Deals Say About Signature Sneaker ROI
Weekly Newsletter

Shoe Fashion | What WNBA Deals Say About Signature Sneaker ROI

Plus, Dr. Martens x Margiela makes luxury more accessible at under $330

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Jul 23, 2025
Shoe Fashion | Prime Day Gave Sneaker Brands a Wake-Up Call
Weekly Newsletter

Shoe Fashion | Prime Day Gave Sneaker Brands a Wake-Up Call

Plus, Converse bets big on basketball and Asia — here’s what it means for marketers

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Jul 15, 2025
Shoe Fashion | Rosalía’s New Balance-Fueled Cultural Takeover
Weekly Newsletter

Shoe Fashion | Rosalía’s New Balance-Fueled Cultural Takeover

Plus: Balenciaga Drops Into the Skate Shoe Game

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Jul 10, 2025
Shoe Fashion | Issey Miyake and ASICS Unite for Futuristic Footwear Debut
Weekly Newsletter

Shoe Fashion | Issey Miyake and ASICS Unite for Futuristic Footwear Debut

Plus: Nike’s FY25 Results Show the Cost of Complexity—and a Chance to Rebuild

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Jul 2, 2025
Shoe Fashion | Is luxury sneaker collab fatigue setting in?
Weekly Newsletter

Shoe Fashion | Is luxury sneaker collab fatigue setting in?

Plus, Jordan brand shake-up prompts new athlete endorsement questions

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Jun 25, 2025
Shoe Fashion | Ugly Shoes Are In – And Flying Off the Shelves
Weekly Newsletter

Shoe Fashion | Ugly Shoes Are In – And Flying Off the Shelves

Plus, why Air Jordan’s latest drop is more than just nostalgia.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Jun 18, 2025
Shoe Fashion | How Sweaty Betty Unlocked a 2.3% AOV Uplift—And How Footwear Brands Can Too
Weekly Newsletter

Shoe Fashion | How Sweaty Betty Unlocked a 2.3% AOV Uplift—And How Footwear Brands Can Too

Plus, Supreme x GOODENOUGH x Nike Air Force 1 targets nostalgia-fueled demand.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Jun 11, 2025
Shoe Fashion Newsletter | Are Shoe Brands Missing 87% Of YouTube's True Value?
Weekly Newsletter

Shoe Fashion Newsletter | Are Shoe Brands Missing 87% Of YouTube's True Value?

Plus: 🏁 A$AP Rocky x Puma drop a motorsport masterpiece

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Jun 4, 2025
Shoe Fashion | Dick’s Sporting Goods Acquires Foot Locker
Weekly Newsletter

Shoe Fashion | Dick’s Sporting Goods Acquires Foot Locker

Learn how this $2.4B deal is reshaping sneaker retail and what it means for your brand.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
May 28, 2025
Shoe Fashion Newsletter | Luxury Footwear Is Going Custom—Are You Ready?
Weekly Newsletter

Shoe Fashion Newsletter | Luxury Footwear Is Going Custom—Are You Ready?

Plus, Aimé Leon Dore breaks the mold with a scratch-built New Balance collab—and it’s selling fast.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
May 21, 2025
Shoe Fashion Newsletter | The Sneaker That’s 100% 3D-Printed. Adidas Goes All-In.
Weekly Newsletter

Shoe Fashion Newsletter | The Sneaker That’s 100% 3D-Printed. Adidas Goes All-In.

Plus, see how Dr. Scholl’s x Favorite Daughter is blending nostalgia with premium appeal.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
May 14, 2025
Shoe Fashion Newsletter | Vegan Sneakers and Ballet-Inspired Styles
Weekly Newsletter

Shoe Fashion Newsletter | Vegan Sneakers and Ballet-Inspired Styles

Plus: Scalable Ad Campaigns That Actually Work

Sophie Bruxner-Randall
Sophie Bruxner-Randall
May 7, 2025
Shoe Fashion Newsletter | The Sneakerina Has Landed—Louis Vuitton’s Boldest Move Yet
Weekly Newsletter

Shoe Fashion Newsletter | The Sneakerina Has Landed—Louis Vuitton’s Boldest Move Yet

Plus: Fospha reveals how top footwear brands structure Google ad budgets for real performance lift.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Apr 30, 2025
Shoe Fashion Newsletter | Jacquemus x Timberland: Bold Collab Turns Boat Shoes Luxe
Weekly Newsletter

Shoe Fashion Newsletter | Jacquemus x Timberland: Bold Collab Turns Boat Shoes Luxe

Plus: Puma taps real marathoners to reignite its elite status.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Apr 23, 2025
Shoe Fashion Newsletter | Don’t Put All Your Eggs in One Channel
Weekly Newsletter

Shoe Fashion Newsletter | Don’t Put All Your Eggs in One Channel

Plus, ASICS x Story mfg. brings hobbycore to sneakers with eco-conscious flair.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Apr 16, 2025
Shoe Fashion Newsletter | 🧠 Outthink Last Click Attribution
Weekly Newsletter

Shoe Fashion Newsletter | 🧠 Outthink Last Click Attribution

Plus, Simone Rocha reimagines Crocs with crystals and attitude—expect sell-out hype.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Apr 9, 2025
Shoe Fashion Newsletter | Shoptalk in Five Headlines 🖐️
Weekly Newsletter

Shoe Fashion Newsletter | Shoptalk in Five Headlines 🖐️

Plus... Tartan prints and jibbitz charms hit shelves in this oddly genius collab.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Apr 2, 2025
Shoe Fashion Newsletter | MSCHF’s Wild Loafers Are Selling – Should You Copy The Playbook?
Weekly Newsletter

Shoe Fashion Newsletter | MSCHF’s Wild Loafers Are Selling – Should You Copy The Playbook?

Plus... Clarks x Gallagher proves nostalgia is your new growth hack

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Mar 26, 2025
Shoe Fashion Newsletter | 🚀 Fospha’s SXSW Masterclass Secrets—Winning Strategies Revealed
Weekly Newsletter

Shoe Fashion Newsletter | 🚀 Fospha’s SXSW Masterclass Secrets—Winning Strategies Revealed

Plus... the ASICS x Nanushka sneaker that’s blending fashion with function

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Mar 20, 2025
Shoe Fashion Newsletter | Live From SXSW 📍
Weekly Newsletter

Shoe Fashion Newsletter | Live From SXSW 📍

Plus: Lacoste’s L003 Neo Shot Lights Up Up in Paris🌟

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Mar 13, 2025
Shoe Fashion Newsletter | What Every eCommerce Leader Was Talking About at eTail West
Weekly Newsletter

Shoe Fashion Newsletter | What Every eCommerce Leader Was Talking About at eTail West

Plus: Size? x New Balance 2002R—Limited Drop Alert!

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Mar 5, 2025
Shoe Fashion Newsletter | Your Amazon Strategy is Missing THIS 🔎
Weekly Newsletter

Shoe Fashion Newsletter | Your Amazon Strategy is Missing THIS 🔎

Plus: Nicole McLaughlin's rucksack-inspired Vans collection targets eco-conscious consumers with innovative designs.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Feb 26, 2025
Shoe Fashion Newsletter | Stepping Ahead for Spring
Weekly Newsletter

Shoe Fashion Newsletter | Stepping Ahead for Spring

Plus: Sporty & Rich’s Adidas Adistar Cushion drop is a minimalist sneakerhead’s dream

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Feb 19, 2025
Shoe Fashion Newsletter | From Hearts to Carts Driving Valentine’s Day Revenue 💕
Weekly Newsletter

Shoe Fashion Newsletter | From Hearts to Carts Driving Valentine’s Day Revenue 💕

Plus: Air Jordan’s ‘Banned’ sneaker is back

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Feb 13, 2025
ClickZ Sneakers & Trainers - 12.19.2024
Weekly Newsletter

ClickZ Sneakers & Trainers - 12.19.2024

Plus: Nike’s SNKRS Showcase unveils 2025’s sneaker lineup

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Dec 19, 2024
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