Shoe Fashion
Here's what's happening this week in the world of sneakers and footwear eCommerce:
- Nike taps Costco culture with a Kirkland SB Dunk.
- Air Afrique and Nike unveil a formal Air Max.
- Monochrome takes over fall assortments—wheat wins.
- Mars Yard 3.0 drops via scarce raffles Friday.
⏱️Why Last Click Undervalues Channel Revenue By Over 90%?
The majority of channels are undervalued by over 90% by Last Click. Add marketplace sales into the mix, and brands see a 37% ROAS uplift, yet most tools still ignore it.
See why the future of growth depends on full-funnel, unified measurement across DTC + marketplaces.
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📌WEEKLY MUST-KNOWS
COLLABORATION & CHANNEL STRATEGY
Costco Members Unite: Kirkland Is Dropping A Nike SB Dunk Low Collaboration
Kirkland Signature and Nike SB will release a Dunk Low in Holiday 2025, priced around $130–$135, featuring grey fleece and Costco-inspired details. The pairing tests mass-retail adjacency for a historically specialty channel product, raising questions on distribution, membership-driven access, and brand heat management. Expect demand shocks if pairs land in-warehouse, with resale and traffic implications across skate and big-box retail.
NEW SILHOUETTE & FORMAL HYBRID
Air Afrique Expands Formal Sneaker Hybrid Trend With Nike Air Max RK61
Nike and Paris-based collective Air Afrique debut the Air Max RK61 on Oct 9 for $210—an Air-cushioned, zipper-front dress-sneaker hybrid arriving in monochrome black and coconut milk. The model rides the formal-casual convergence wave, opening margin-rich territory for dress-adjacent sneakers in premium channels. Expect cross-category merchandising and storytelling rooted in travel heritage to resonate with lifestyle consumers.
FASHION WEEK CROSSOVER
HOKA And Tanner Fletcher Take Ballet Sneaker Trend To New Heights
Debuting at NYFW, HOKA’s Bondi Mary Jane with Tanner Fletcher reframes the maximal-cushion runner as a genderless ballet-sneaker hybrid, releasing Oct 1 in black and cherry-red. The runway-to-retail play extends HOKA’s lifestyle footprint while validating ballet-core in performance silhouettes. Expect broadened merchandising opportunities and new styling content for fashion-driven consumers.
Meet Fospha at Shoptalk Fall 2025
Fospha is heading to Chicago for Shoptalk Fall. From GenAI reshaping search to marketplace measurement and scaling creative, their team is ready to explore the topics defining retail growth with industry peers.
⚡QUICK READS
Where To Buy The Tom Sachs Nike Mars Yard 3.0: Global release on Sep 19 via raffles and app-tied draws—plan for scarce allocations, queue stress, and spike management.(More)
Nike Vomero Premium Is Silky Smooth In Coconut Milk Colorway: Holiday 2025 drop at $230 with 55mm stack—super-stack performance tech continues bleeding into lifestyle demand.(More)
This Fleece-Lined Crocs Shorty Transforms Comfort Into Cold-Weather Luxury: Crocs’ $70 lined Shorty removes vents, adds rubber pods—entry-price winterization in neutral tones for broad adoption.(More)
ClickZ is a ClickZ Media publication in the DTC eCommerce division