Shoe Fashion
Here's what's happening this week in the world of footwear and sneaker eCommerce:
- Tri-brand denim AF3 drops via Levi’s raffle.
- Jordan tests Atlanta-only AJ11 “285” at $255.
- TOGA elevates ASICS runner with $270 global drop.
- Book 1 “Halloween” powers seasonal NBA-friendly storytelling.
- Undefeated revives Gucci-coded Air Max 95 for holidays.
⏱️The 3 Moves That Decide Who Wins Peak 2025
Every brand talks about “winning Peak.” Few actually do. In this short video, Fospha’s Aidan Gadd breaks down the 3 moves that decide who comes out on top in Peak 2025.
📌WEEKLY MUST-KNOWS
COLLABS & DISTRIBUTION
Nigo, Levi’s And Nike Unveil Stonewash Air Force 3
Nigo, Levi’s and Nike team on a stonewash Air Force 3 releasing via Levi’s raffle Oct. 15 for $150. Tri-brand IP plus Levi’s DTC channel signals a distribution pivot that can expand audience capture beyond sneaker-native platforms. Expect denim storytelling and cross-category merchandising to amplify sell-through.
Jordan Brand will drop the Air Jordan 11 “285” only at select Atlanta retailers on Nov. 22 for $255. The city-exclusive approach tests localized scarcity to deepen regional affinity and drive in-store traffic. Atlanta shops and regional consumers become the focal point; resell and tourism spillover likely.
LUXURY X PERFORMANCE
Toga Archives Teams With Asics On Gel-Cumulus 16 Pack
TOGA Archive reworks ASICS’ Gel‑Cumulus 16 with dual lacing and jewelry accents, launching globally Oct. 17 at $270. The premiumized performance runner underscores fashion-sport convergence and higher price ceilings. Wholesale and eCom teams should plan for fashion-led sizing, content, and limited allocations.
⚡QUICK READS
Nike Book 1 “Halloween” (Scorpion) Release Confirmed: Nike drops Book 1 “Halloween” on Oct. 21 for $155, a timely seasonal beat to sync NBA narrative and holiday demand.(More)
Undefeated Revives Gucci-Inspired Look On Air Max 95: Undefeated’s Air Max 95 Big Bubble lands holiday 2025 at $200, recycling a proven red/green motif to extend boutique-driven hype.(More)
Lego And Nike Drop Kids-Only Dunk Low “Galaxy”: Kids-exclusive LEGO x Dunk Low arrives Oct. 25 ($125/$105), strengthening family licensing pipelines ahead of gift season.(More)
ClickZ is a ClickZ Media publication in the DTC eCommerce division