Patta x Nike Brings Back In-Store Hype
Plus: Adidas taps Texas A&M NIL to put the Trefoil back on-field
Shoe Fashion | Costco Enters Sneaker Hype With Nike SB
Plus: Nike and Air Afrique partner to launch a formal sneaker
Gymshark Steps Into Footwear, Tests US Expansion
Plus: Nike taps Jacquemus to revive its first shoe
Nike x LEGO Drops Playful New Collection
Plus: Travis AJ1 Low goes DTC
Nike Tests Preorder Drops
Plus: Caitlin Clark’s Nike signature readies 2026 demand play
Vans Appoints SZA, Signals Culture-First Strategy
Plus: Pharrell’s Jellyfish tests platform-to-retail launch playbook
Shoe Fashion | Teva Bets On Streetwear To Catch Ugg And Hoka
Plus: Jordan 5 'Tokyo' goes Japan-first, scarcity play continues
Shoe Fashion | Clarks Bets On Digital Fitness With Strava Challenge
Plus: Columbia revives humor to court younger outdoor consumers
Shoe Fashion | Skechers Makes Bold Basketball Move
Plus: Crocs partners with Krispy Kreme to provide donut inspired shoe
Shoe Fashion | What WNBA Deals Say About Signature Sneaker ROI
Plus, Dr. Martens x Margiela makes luxury more accessible at under $330
Shoe Fashion | Prime Day Gave Sneaker Brands a Wake-Up Call
Plus, Converse bets big on basketball and Asia — here’s what it means for marketers
Shoe Fashion | Rosalía’s New Balance-Fueled Cultural Takeover
Plus: Balenciaga Drops Into the Skate Shoe Game
Shoe Fashion | Issey Miyake and ASICS Unite for Futuristic Footwear Debut
Plus: Nike’s FY25 Results Show the Cost of Complexity—and a Chance to Rebuild
Shoe Fashion | Is luxury sneaker collab fatigue setting in?
Plus, Jordan brand shake-up prompts new athlete endorsement questions
Shoe Fashion | Ugly Shoes Are In – And Flying Off the Shelves
Plus, why Air Jordan’s latest drop is more than just nostalgia.
Shoe Fashion | How Sweaty Betty Unlocked a 2.3% AOV Uplift—And How Footwear Brands Can Too
Plus, Supreme x GOODENOUGH x Nike Air Force 1 targets nostalgia-fueled demand.
Shoe Fashion Newsletter | Are Shoe Brands Missing 87% Of YouTube's True Value?
Plus: 🏁 A$AP Rocky x Puma drop a motorsport masterpiece
Shoe Fashion | Dick’s Sporting Goods Acquires Foot Locker
Learn how this $2.4B deal is reshaping sneaker retail and what it means for your brand.
Shoe Fashion Newsletter | Luxury Footwear Is Going Custom—Are You Ready?
Plus, Aimé Leon Dore breaks the mold with a scratch-built New Balance collab—and it’s selling fast.
Shoe Fashion Newsletter | The Sneaker That’s 100% 3D-Printed. Adidas Goes All-In.
Plus, see how Dr. Scholl’s x Favorite Daughter is blending nostalgia with premium appeal.
Shoe Fashion Newsletter | Vegan Sneakers and Ballet-Inspired Styles
Plus: Scalable Ad Campaigns That Actually Work
Shoe Fashion Newsletter | The Sneakerina Has Landed—Louis Vuitton’s Boldest Move Yet
Plus: Fospha reveals how top footwear brands structure Google ad budgets for real performance lift.
Shoe Fashion Newsletter | Jacquemus x Timberland: Bold Collab Turns Boat Shoes Luxe
Plus: Puma taps real marathoners to reignite its elite status.
Shoe Fashion Newsletter | Don’t Put All Your Eggs in One Channel
Plus, ASICS x Story mfg. brings hobbycore to sneakers with eco-conscious flair.
Shoe Fashion Newsletter | 🧠 Outthink Last Click Attribution
Plus, Simone Rocha reimagines Crocs with crystals and attitude—expect sell-out hype.
