ClickZ Sneakers & Trainers - 11.21.2024

Snapchat isn’t just for selfies – it’s a goldmine for e-commerce marketers! Fospha’s Ultimate Snapchat Playbook is your go-to guide for crafting campaigns that convert.

Here's a sneak peek of what’s inside:

✨ Why Snapchat? Discover the untapped opportunities and why Snapchat deserves a spot in your strategy.

🎯 Winning Strategies: Launch Snapchat as a new channel with three easy steps to set yourself up for success.

📈 Scale Efficiently: Learn how to grow your Snapchat campaigns without wasting time or budget.

🎨 Crack Creatives: Nail your next ad with key tips for creating scroll-stopping content.

🔄 Go Full-Funnel: Maximize results by building a strategy that engages at every stage of the funnel.

Sign up now for early access and take your campaigns to the next level!

Foot Locker's "Step Into Your Gift" campaign leverages sneaker culture's central role in holiday gifting, featuring NBA stars and influencers to drive seasonal excitement. This initiative aligns with the brand’s strategy to strengthen its connection to sneaker enthusiasts while targeting increased market share, offering e-commerce marketers an opportunity to focus on limited-edition drops, influencer collaborations, and holiday-driven storytelling to fuel Foot Locker’s $9.5 billion sales goal by 2026.

Explore this week's top sneaker releases, featuring exciting collaborations and innovative designs. Here's a quick guide to the standout pairs:

Nike's Air Max 1000, a 3D-printed sneaker, reimagines the classic Air Max 1 with innovative manufacturing by Zellerfeld. This new design emphasizes control, precision, and expression, showcasing Nike's commitment to pushing boundaries. The sneaker will debut at ComplexCon, potentially featuring in Nike's Air Max Day celebration.

Swiss sportswear brand On Running projects over $2.6 billion in sales this year, a 32% surge driven by growing brand awareness, cutting-edge technology, and strategic collaborations.

With its shares doubling—outpacing Nike’s decline and Adidas’s modest growth—On Running’s success highlights the value of innovation and strategic differentiation in a competitive market, offering a case study for e-commerce marketers looking to capitalize on performance-driven consumer trends.

Asics and Puma are rising stars on StockX, driven by innovative designs and cultural trends. Asics excels with lifestyle sneakers, while Puma capitalizes on soccer-inspired footwear. Nike and Adidas maintain strong market presence through collaborations and performance models. These brands shape the evolving sneaker landscape, offering exciting opportunities for e-commerce marketers.

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-payoptions and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.