ClickZ Sneakers & Trainers - 12.12.2024

PLUS: Nike's festive sneaker = $130 collector's dream

Author

Sophie Bruxner-Randall
December 12, 2024 • Estimated Reading Time: 7 minutes

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ClickZ Sneakers & Trainers is the essential newsletter for e-commerce footwear professionals. With the holiday season approaching fast, we’re here to help your campaigns run smoothly and your sales soar!

Top Reads 🌟

Puma has named Adam&EveDDB as its global creative agency, setting the stage for a new campaign debuting in Spring 2025. This collaboration aims to position Puma as a top sports performance brand, using a unified global strategy to forge deeper emotional connections with consumers.

This shift highlights the potential of cohesive storytelling to drive brand perception. Leveraging campaign momentum across digital platforms could amplify reach and resonate with sneaker enthusiasts worldwide.

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and eCommerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

Hot Drops 🔥

Nike and Ja Morant bring holiday cheer with the Ja 2 ‘Christmas’ sneaker, showcasing a festive silver, gold, and iron grey colorway with snowflake patterns and a Christmas tree tag. Priced at $130, this seasonal release via Nike SNKRS and select retailers blends holiday storytelling with collectible appeal.

Todd Snyder and New Balance present the 574 Legacy sneaker pack in Parchment tan and Pine green, offering a refined take on a classic silhouette. Available exclusively on Todd Snyder’s website, this release combines premium craftsmanship with timeless style, catering to fashion-forward sneaker enthusiasts seeking distinctive designs.

The West NYC x adidas Wizard Gazelle Indoor sneaker celebrates New York Subway Wizard with a vibrant design. Featuring velour and suede in violet and cyber grape, it includes metallic gold accents. This limited edition comes with a collector package, enhancing its appeal to sneaker enthusiasts.

Inspired by the art of Champagne-making, the CNCPTS x New Balance 740Saignée features green mesh with pink and orange accents, celebrating tradition with a modern twist. Launching December 13, this design merges storytelling with bold aesthetics—key to engaging sneaker enthusiasts in a competitive market.

Influencer Corner 📣

Jessie Healy on LinkedIn: Something that has surprised me lately: The number of ecomm entrepreneurs who still feel cautious about scaling spend on Meta or Google, even when it's making them money!

The business model is simple. 

Figure out how much you can afford to pay to acquire a customer and be profitable.
Then as long as you are hitting that number, SCALE.

What's behind the caution? 

*Lack of faith in the relationship between spend and revenue?
*Fear of Growth?
*Not having a handle on their costs and margins?
Maybe all three?
Anyone else seeing this come up quite often?

Optimization Hub ⚙️

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazonand Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

Ad Age is spotlighting Gen Z innovators reshaping advertising and marketing. Their digital fluency and emphasis on diversity drive industry transformation. The 2025 Gen Zers to Watch list will feature at the NextGen Marketing Summit, highlighting their strategic impact on consumer trends and marketing strategies. Nominations are open until January 31, 2025.

The future of e-commerce in 2025 revolves around personalization, AI, and AR, redefining customer experiences. Trends like connected packaging and sustainable practices are gaining momentum, offering new ways to engage audiences. Strategic adoption of these trends will be key to achieving long-term success in a rapidly changing market.

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