Shoe Fashion
Here's what's happening this week in the world of footwear marketing: - Gymshark enters footwear with R.A.D; NY flagship ahead. - Adidas locks in Hellstar partnership. - New Balance remakes 90s cross-trainer for skate.
📌WEEKLY MUST-KNOWS
BRAND EXPANSION
Gymshark Enters Footwear With R.A.D Collaboration
Gymshark is launching limited-edition R.A.D One V2 and R-1 training shoes at $150 as it readies a 13,000-sq.-ft. SoHo flagship in New York. The drop tests customer appetite for Gymshark-branded footwear while leveraging its “We Do Gym” community. Expect a measured, test-and-learn ramp that could pressure incumbents across CrossFit/Hyrox training categories.
HERITAGE REVIVAL COLLABORATION
Nike And Jacquemus Revive The Moon Shoe
Nike and Jacquemus are bringing back the Swoosh’s first-ever model—the Moon Shoe—in three colorways for holiday 2025. The revival taps deep brand lore (Bill Bowerman’s waffle sole) to court fashion consumers and collectors. This is a blueprint for heritage-to-hype storytelling that can lift halo demand across Nike’s lifestyle range.
STREETWEAR PARTNERSHIPS
Adidas Taps Hellstar For Superstar Collaboration
LA streetwear label Hellstar confirmed an adidas partnership, teasing a maximalist Superstar via its Discord community. Adidas is clearly leaning into fast-rising labels to reignite energy and reach Gen Z audiences where they already gather.
CATEGORY CROSSOVER
New Balance Numeric Reintroduces 770 As Skate Shoe
New Balance Numeric retools the mid-90s CXT770 cross-trainer for skate, launching Sept 15 at $125. The move expands NB’s playbook of retro-to-skate conversions with durability upgrades and modern cushioning. It’s a cost-efficient way to mine archives for new subcategory growth and retailer differentiation.
⚡QUICK READS
Nike Air Max 95 Z Returns For Holiday 2025: Zipper-clad 95s return with bigger heel Air, extending Nike’s 30th-anniversary monetization window.(More)
SoleFly x Air Jordan 3 “Miami” Surfaces Via DJ Khaled: Holiday 2025 release at $230 leverages boutique storytelling and celebrity preview to stoke early demand.(More)
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