Shoe Fashion Newsletter | Are Shoe Brands Missing 87% Of YouTube's True Value?

New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?

Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.

Get the full research and a step-by-step guide to maximizing these channels for your brand here.

SNEAKER COLLABORATION

FASHION COLLABORATION

adidas Originals and Wales Bonner's Spring/Summer 2025 collection melds urban and coastal vibes, epitomizing cultural intersections and athletic elegance. By integrating heritage styles with new silhouettes, they offer modern, strategic value for marketing pros to leverage in adidas's lifestyle innovation. Available globally on May 28, the collection targets a diverse, fashion-forward consumer base, enhancing brand visibility.

SNEAKER RELEASE HIGHLIGHTS

LUXURY FOOTWEAR COLLABORATION

Wales Bonner's collaboration with Adidas transforms the Adilette Slides by integrating hand-woven leather uppers and tire-inspired outsoles, reflecting African craftsmanship. Priced at $350, these slides offer marketers insights into the power of cultural storytelling and craftsmanship in luxury branding, expanding market appeal beyond traditional utilities.

Because coffee is no longer just a beverage. It’s become a brand medium — a way to turn everyday rituals into immersive experiences.

Louis Vuitton didn’t launch a café for profit.

They created a space for presence. For texture. For identity in motion.
💡 A copper-wrapped coffee bar becomes a branded pause — where every detail, from material to light, is designed to imprint emotion.

🌀 Coffee as connection
🌀 Architecture as story
🌀 Stillness as luxury

🧠 Insight: When the world is overloaded with noise, the most powerful brands design quiet, beautiful moments people want to walk into.
This isn’t retail.

It’s relationship-building through ritual.

Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.

If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.

👉 Book a meeting with Fospha

MULTI-CHANNEL MARKETING

Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.

SOCIAL MEDIA MARKETING

Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.